Old Buddha's Department Store Stationed In Kunming?

According to a survey conducted by the North Business Research Institute, foreign market stores such as Marsha and Fred generally adhere to the market strategy of second line operations. This strategy can be understood as a way to avoid the fierce competition in the first tier cities and choose the second tier market. However, foreign department stores ignore the fact that Chinese commercial real estate is very crazy for second tier cities. In the favorable period of commercial real estate, the expansion of scale to the second tier cities will be more powerful, but the risk of adversity will outweigh the opportunities. From the actual performance, last year, the Department Store continued to close, this year the market is very grim. For old Buddha's department store, the market in Beijing has been very tight. As of last August 31st, I.T and old Buddha's joint Beijing old Buddha's department store. Loss of stores It has continued to expand to HK $20 million. Prior to this, a large number of restaurant brands had left in the department store, and Samsung experience shop and Bordeaux liquor warehouse left.

The Lafayette department store, which lurched along the Beijing market, announced yesterday that it will open a semicolon in Kunming. A number of media have disclosed that "Kunming big city" in the results of the investment conference, said that the sale of luxury goods and designer products known for the French Lafayette department store, has formally signed into Kunming to confirm the city. It is expected to open at the end of the year, but in view of the fact that there is a confidentiality agreement with the old Buddha department store, the details of the planning area and location of the old Buddha's department store in Tai Yu city are not convenient to disclose to the outside world.

However, there seems to be no plan to open shop in Kunming. According to the insider, Lao FA department store signed an exclusive cooperation agreement with I.T in China. There are Chengdu, Tianjin, Zhuhai, Shenzhen, Nanjing, Shenyang and so on. A person close to Beijing's Lafayette department said the company executives were on vacation, and no news was heard inside Beijing's Department of general Lafayette. An insider told the Beijing Commercial Daily that he had established a joint venture with I.T group in Hongkong, where the two partners worked together to set up shop in the mainland. Lafayette department store did not have a separate shop plan.

Reporters yesterday called Da Yu City, a staff member said that this time came. Kunming The shop of the old Buddha's Department, which was opened by France's old Buddha, is not a cooperative store with I.T group in the Beijing market. Another big city staff said, the department store and the big city signed the intention to open shop agreement. However, the specific information is not clear.

In the interview, the Beijing Commercial Daily reporter contacted many commercial real estate circles authority, but they were strange to the big city brand. Statistics show that Dabu city is a project for Kunming Datian Real Estate Development Co., Ltd. Shopping Mall Residential and apartment areas.

Official website information shows that the city is located in the first core business district of Baita Road commercial circle in the first ring road of Kunming main city. The total construction area of the project is about 800 thousand square meters, of which the intelligent experience business is about 120 thousand square meters, and the ratio of general merchandise, functional format and catering class is 33%: 35%: 32%. The latest investment results of Kunming dowu City show that the brands of Paris LEAP, children's education and development agency, BONA Bona international I-MAX studios will be stationed in Kunming.

Wang Yongping, vice president and Secretary General of the China commercial real estate association, looks at the location of old Buddha's department stores in the first tier cities and the second tier cities along the coast. Kunming is not a target city. The competition in Kunming's commercial market is fierce. At the beginning of China's entry into China, there is exclusive strategic cooperation between I.T and department store.

Guo Zengli, director of China shopping center industry information center, believes that at present, there is only one store in Beijing, which has high operating cost. If we go to large-scale development, we can digest the source of goods in the urban layout, which is conducive to the cost of dilution. Guo Zengli said that from this level, we could understand the choice of the department store. However, from the perspective of market strategy, Kunming is not an ideal city. In second tier cities, business competition in Kunming is fierce, and local department stores have absolute regional advantages. Different cities have different understanding of fashion. Personalized department stores need larger consumption base, and have higher requirements for urban consumption level, income, culture and so on. Li Jia, general manager of Hongxing Mei Kai Long Business Management Co., Ltd., who is familiar with Kunming market, said that Kunming is a typical tourist city. Foreign tourists do not pay much attention to the consumption of department stores, and the local population is not dense and consumption is conservative. If entered, the incubation period may be very long and the pressure of operation is not small.